What Is Your Business Saying About God?

If someone had to describe the God you serve based on their experience with your business, what would they say?

That question came up in my conversation with my friend Meilin Ruiz on The SQ Factor, and I think it deserves our attention. We put a lot of thought into how we present our businesses. We want the right words, a clear message, a website that represents us well. And when our faith is important to us, we want people to know that too. We include it in our bio, our mission statement, perhaps even in the name of the business.

But what happens after someone reads those words and decides to work with us? What do they actually experience?

Meilin said something that brought this home: “Your bio is a claim. Your business is the evidence.”

And really, that reaches into so much of what we do. The promise we make because we want to secure the business. The email we keep postponing because we don’t have a comfortable answer. The way we respond when someone is unhappy with our work, especially when we feel they are being unfair. Those moments say something about who we are and who we are allowing God to be in our business.

I remember when I was setting up my office years ago. I already had ideas about the décor, including the beautiful Scripture frames I would put on the walls. But the Lord led me differently, and that experience challenged how I thought about making His presence known in that space. It raised a question that still matters to me: would people encounter Him through their experience with me?

Because when we say we are building with God, we are also taking on the responsibility of representing Him. People hear us speak about His goodness, His faithfulness, His love. Then they meet us in a transaction, a conversation, a disagreement. What are we helping them understand about Him there?

Jesus said that we would know a tree by its fruit. During our conversation, Meilin used a gardening example (she always does lol) that made me laugh because she knows I like the produce much more than the gardening. She talked about how she isn’t outside taping fruit to her trees. She works on the soil and cares for what is happening underneath.

There is something for us to consider there. We can spend so much time working on what people see while giving very little attention to what is producing it. If fear is driving our decisions, it will eventually show up in how we sell. If we are struggling to trust God with provision, we may find ourselves agreeing to things we already know we cannot deliver.

This is where spiritual intelligence becomes very practical. Can we recognize when the Holy Spirit is checking a decision, even when the advice sounds reasonable and everyone around us seems to be doing it? Will we let Him examine the motive behind the strategy we are asking Him to bless?

These are questions for all of us, myself included. And thankfully, when God shows us something that needs to change, we can respond. We can correct the promise, have the conversation, make something right, and ask Him to help us understand what was happening in our hearts.

So, as you look at what you are building, consider this: where is there a distance between what you say about your business and what people experience? And what might God be asking you to address there?

Meilin and I explore this further in this episode, “The Fruit of Your Brand: Is God in the Business or Just in the Bio?” We also talk about her own journey of learning to trust God with the business she knew He had called her to build. I look forward to sharing that conversation with you on The SQ Factor.

And if you want to keep exploring how to bring God into your everyday business decisions, I invite you to join us in The Kingdom C-Suite Community.